Don’t feel bad if you are a little unfamiliar with some of the techy terminology that we use, just ask us to elaborate and we will. This post is in response to one trainer’s question.. “what is the difference between Google’s Adwords and Google’s Adsense programs”

This whole internet marketing game can be confusing, I hope this helps.

Google Adwords (aka Payer Per Click) - is a means of bringing more visitors to your site on a cost per click basis. Here is how it works. Sally does a search for a “personal trainer in Sacramento” she sees an add on the right hand side of google and clicks on it. That click cost Mr. Sacramento Trainer a certain amount of money, any where from .01 - $1.00 or more (probably somewhere near the middle)

This is a great way for Mr. Sacramento to get new, targeted traffic to his site and new personal training leads. It can be costly and you need to know what you are doing or find someone who does.

Google Adsense - is a way of making additional money from the visitors that are already on your site. Here’s how it works: You have a personal training site that gets 100 visitors per day, some will contact you for more infor about your programs, the others will just leave. With google adsense, you can create an account and show google ads inside of the content area of your website. When people click on the links you make money. It is as simple as that. Keep in mind you are not going to be able to retire off of adsense income with a site that only has 100 visitors per day. You also need to consider if the addl adsense income is worth giving you potential leads a “distraction” that will take them away from your website.

Both of them, if used properly can be very effective. I suggest you learn a little more about them and then setup a free account and fool around if you are interested. Please comment if you have any questions, suggestions or additional tips and we will address it. Thanks

Keith