Redsox vs. Yankees

Redskins vs. Cowboys

SEO Vs. PPC?

Ok so the first two are great rivalries, but the last one is becoming quite the rivalry. SEO (search engine optimizations) is lucrative for many reasons, mainly because the traffic is free.

PPC (pay per click) is not so free, in fact it can be very expensive. PPC has many great benefits as well. Let’s have a closer look at the pros and cons of each one.

PPC - The Good

You can sign up for a google adwords account and market your personal training business in as little as one hr. You completely control the budget and flow of traffic. I don’t know of another medium that allows you this type of control. There are no long term contracts either.

It is also the most targeted form of advertising that has ever existed. You can place your ads only in front of people that are searching exactly for your products or services.

You can also use ppc to test different webpages, marketing promotions, etc.

PPC - The BAD

PPC advertising can be costly, especially if you do not know what you are doing. You need to learn the ins and outs of google adwords in order to keep your costs down and be profitable.

This type of advertising is also very competitive. As is easy as it is for you to get started, it is equally as easy for your competitor to jump in.

SEO - The Good

You can get a ton of traffic from organic search engine rankings. The search engine results are pretty consistent although I have a feeling this is changing. In other words you may have the number 2 spot in google today and drop out of the top 10 by next week.

There is also a school of thought out there that suggests people “trust” organic results more so than ppc results.

SEO - The BAD

If you are late in the game, it is likely going to take you a long time to get good rankings. There are millions of websites online and many of them have a head start on you. Don’t be too discouraged because you can improve your rankings. Just don’t expect it to happen over night.

Although the actual traffic is free, getting rankings often involves you spending money. You may need to buy or rent links, and you may need to pay someone to create lots of great seo friendly content.

So there you have it. What do I suggest? Use both! Together, these two strategies can deliver serious traffic to your personal training website.

I hope you found this personal trainer marketing tip helpful. Please leave a comment if you would like to learn more about ppc or seo..

Keith
Personal Trainer Marketing Coach

No matter how bad it gets, you could always be this guy:)