What’s the deal with Valentine’s Day anyway? It is a total setup for guys to ultimately disappoint there girlfriend year after year. I have to say I’m pretty smooth, and I can usually pull of something descent. But it makes me sick that supermarkets and florists charge 4-5 times the regular amount for flowers on Valentine’s Day. Yes, I understand supply and demand, but let’s be real.

What If we were to charge you triple price for our marketing service during January because more people are looking to get fit? Ridiculous, right? So here’s an example of a company that actually gets it, and takes care of their customers.

So yesterday I stopped by Trader Joes for a couple groceries and they had a wide variety of roses at…. you won’t believe this, $9.99 per dozen. Some guy out there is saying, “SON Of a $%^&&, I just donated 4 pints of blood for a bouquet of crappy flowers”.

I almost bought 5-6 dozen since they were so cheap, but I didn’t. I’m smooth but I’m not that smooth.

So, Trader Joes got a customer for life, and my girlfriend got a couple dozen roses, some sweet snacks (organic of course) and a newly painted bedroom. And I didn’t have to cash out my 401k for a fake, hallmark holiday. (hope my girlfriend doesn’t see this:)

Moral of the story - it is ok to take advantage of your opportunities but not your customers…

Keith