Each week I will give you a quick tip that will help you grow your personal training business. I will keep it short and sweet and to the point. I will attempt to make these marketing tips practical and useful, and I will continue to deliver as long as you act on them. These tips will not be in order, as I typically write these when Im inspired by something in my business.

Personal Trainer Marketing Tip #1 - Diversify your lead sources. First, write down your current lead sources, where are you getting your leads? You need to have 3-5 major lead sources. Why? Because, when the idiots in the media talk about poor economies and possible recessions it can hurt your business bad. Be honest with yourself when you are answering these questions…

Are you getting referrals? If so how often?

What % of your leads come from the internet? What specific online sources are bringing you leads? You should have at least 3 online lead sources. (search engine rankings, ppc leads, craigslist, blogs, banner ads)
How many successful JV (joint venture) partnerships do you have?

Would your business survive if the internet ended tomorrow?

Despite this morning’s national news of a possible serious recession, one of my clients (personal trainer) called me to tell me how he brought in 10k last week for his training business. He did this by diversifying his lead sources.

If you have any questions on how you can diversify your lead sources for your training biz, please let me know. Thanks!

Keith