One of the biggest mistakes I see personal trainers make is to dedicate to much precious web space to their certifications. Don’t get me wrong there are vast differences between “weekend warrior” trainer certs and accredited certifications and university degrees. Yes, credibility is important but…

What I ‘m saying is that you can use your credentials to your advantage but that should not be your main selling point. When a plumber comes to fix your toilet, do you ask where he got his plumbers license? Probably not, as long as he is licensed and does a good job..

People want to know first and foremost how you are going to help them. You personal training certifications are a bonus.

To prove my point, look at the many Hollywood starts including one who’s name I wont mention, (who was on Dancing With The Stars, Who was Married to Elvis Presley) have cosmetic surgery done by an unlicensed surgeon. This particular one injected her face with a form of motor oil. She’s not the only one, there are stories like this all the time. My question for her is, does she have to go back for a check up every 3,000 miles

Come on I’m only kidding. But it proves my point. Given the fact that most of your competitors hold descent certs, the potential customers in your market are going to choose a trainer based on results (proof), price, service and presentation.

If you enjoyed this personal trainer marketing tip, leave a comment as I would live to hear from you.

Keith