This lil’ bit of info is so valuable. Do you know why your website visitors leave your site without contacting you or without buying something? Was it your sales copy, did they not find what they were looking for, were your prices too expensive?
I know, I know… how the heck are you supposed to find that out if they don’t contact you at all. It is simple and takes very little work. One way to do this is to use what is called a pop under or exit pop. No, not a pop up, they are more likely to get blocked.
In simple terms, when they close your site a page can appear and it should say something like…
Going so soon? Did you not find what you are looking for? Please tell us why so we can make this website even better.
No name or email required.
You can also encourage them by giving them a free gift, like a special report.
Why does this help you? Most people will be honest, if you get a lot of people saying “im not sure your programs are for me” you should do a better job of telling people what they can expect with your program. You will get all sorts of great info using this strategy.
It is also like having dozens of people acting as your webmaster, they will tell you if a link is dead or a picture won’t load, etc.
1. Answer Your Visitors “SEARCH” in less then 10 Seconds.
Hopefully, if you have read any of our material on search engine optimization, you are getting some traffic to your site from the search engines. The key phrase here is SEARCH, meaning someone came to your site because they were SEARCHING for something, possibly “personal trainer your city”. Statistics say you have less then 10 seconds to get you message across to a site visitor. If you don’t they will leave!So right now, read your headline and first paragraph. Do you clearly state what it is that you do, and how you can help the visitor (potential client)? If not, fix this as soon as possible.
2. Call to Action
A beautiful site with great sales copy is nothing without a Call to Action. It needs to be obvious that you want them to contact you, so you can help them get into shape. Don’t be foolish and think you can just ask them to call you or fill out a form without telling them with words why they should.
3. Easy Navigation
Ask someone you know who is not familiar with your site to find a specific page of your site (program options or rates page), and time them. Also keep track of the number of clicks it takes for them to get there. Remember, people are lazy and easily frustrated, if they don’t find what they are looking for in a few clicks they will jump ship and find your competitor.
4. White Space
The human eye sees things in small groups, and it is important that you display your information with appropriate amounts of white space in and around your content. Otherwise, the important things like your “Free Personal Training Session” offer will go less noticed.
5. Collect Info Properly
If you meet a nice looking person in a bar, it is quite common to ask for a phone number. But, what if you asked for his or her address, home phone, fax, secondary email address and job title. You probably would get a smack and a restraining order.Your website is no different, only ask for the info you are going to use. Your contact form should not ask for the address unless you plan on sending direct mail in the future. When creating your contact forms, remember the more you ask for the less likely you are to recieve. Typically, name, address, phone (*don’t require), will work well.
Now, I do recommend adding one or two things to your “name and email” form like “what is the best way to reach you”. This way, if they prefer to be called they will let you know and you don’t have to waste time calling people who don’t want to be bothered.
6. Credibility
There needs to be some form of credibility on your website. People would much rather hear how great you are from your clients. Use testimonials and expert reviews to establish trust and credibility on your website. Do not make up testimonials, if you can not get your clients to say a few nice words about your services… you have bigger issues to deal with then your website. If you are new and have no clients, ask associates to say a few words about how knowledgeable you are on the subject. You can also use your own story as credibility if it applies.
Make sure your site is using these 6 factors, and you will be well on your way to having a KICK BUTT PERSONAL TRAINER WEBSITE!
