Posts Tagged ‘personal trainer search engine marketing’

Are you dominating your market?

Monday, March 17th, 2008

I have just finished my quarterly Client Review and despite what so many “experts” are saying, you still can DOMINATE the search engines and many of my clients are.

One of my clients has 4 out of the top ten spots in google, and 6 out of the top ten spots in MSN. I’m not bragging, I was a bit surprised to see it myself. It is getting harder to dominate the search engines, but is still possible and man is it worth it.

Here’s how to dominate your market:

Keep it Fresh: If you website is stale it will decrease the chances of maintaining or gaining great rankings. Update your site as often as possible with testimonials, new content, a blog, latest news, etc.

Multiple Sites: There is nothing unethical about having more than one website and getting it to rank in google. Google doesn’t really care, as long as the site content is relevant and provides value to the searcher.

Get Listed in As Many Directories as Possible: You will find that certain directories rank very well, many of them are free. Spend a few minutes, look at the top 30 spots for your search term and see what is available.

Don’t Be Cheap: You can increase your exposure right now, by using PPC (pay per click marketing) Is there a specific neighborhood or town you would like to be listed in? That is exactly what makes ppc marketing so great. Not to mention by using ppc, you can send visitors to a specific page that has a specific offer (other than the main offer on your site) This way you can test offers, headlines, etc with a very small budget. *This is something you want to put on your to do list, trust me:)

How much exposure are you getting from the search engines? What if you had one or two more of the top ten positions?

If you are interested in learning more, please let me know and I will post more in detail info on how personal trainers can dominate their market with multiple search engine listings.

Keith