I don’t think most personal trainers understand the value of split testing. This is such a powerful tool that can sky rocket your personal training income, and it is now easier then ever before.

Think about this, you sit down to meet with a potential client for a free consultation. You give ‘em your best sales pitch but you just can’t close the deal. What if you could say “Wait, let me start all over again” You give them a totally different spiel and they love it and sign up for 36 sessions. Your service was the same, your everything was the same except your delivery. That would be like a “real life” split test. We haven’t progressed that far yet but we can do this very thing online, in our ads, our emails and on our websites.

If you were buying a lemonade and there were 2 stands and one had a sign that said..

Home-ade Lemonade, Fresh Squeezed, Ice Cold and Natural!

the other stand had a sign that says..

Hot and Thirsty? Try Our Lemonade, It’s Fresh Squeezed and Natural!

Which stand would sell more lemonade? Truthfully, I don’t know. The second one makes me sort of thirsty but the first one says Ice Cold… It’s a toss up.

The only way to know is to split test the two signs against each-other. Meaning show 50 people one sing and 50 people the other and see which sign sells more.

Sometimes the difference its remarkable and sometimes the result is insignificant. However, even a small increase can lead to big dollars.

If you are not split testing you are missing the boat, it is an absolute must!

Get on it..

Keith

p.s. there are free split testing tools like Google Website Optimizer