Is there anything worse then doing your taxes? Ok, so maybe a root canal, or vacation with your in-laws..

For most of us procrastinators, we scrambled this week to organize all of our documents, itemize a years worth of business expenses (including that $5,000 trip to Vegas that you swear was a business trip) I’m not sure what $400 bottles of grey goose and lap dances have to do with business, but anyway:)

Nonetheless, we made it thru another tax day!

But, what would you do If you got it audited? Would you be able to provide all the necessary documents, would your business pass with flying colors? Or would you freak?

Here’s an even bigger question? What would you do if a business / marketing expert knocked on your door and barged in to audit your marketing. What if he asked you. “how many lead sources do you have?” or “how many new clients can you expect or project for next month?” Would you have confident answers, or would you fumble for words, or better yet just pull a Sammy Sosa at the congressional hearings and say “ah no speaka english.” That’s strange he spoke English perfectly for ten years before that:)

I have never been audited by Uncle Scam, I mean Uncle Sam, but If I did it would probably be the best thing to ever happen to me. It would be the smack that I need. Just as if I (or another marketing specialist) came to you and audited your business from a marketing point of view. It might hurt but it would surely change your business forever.

So I urge you, after you have recovered from the post tax stress, take a step back and look at your business as if it was someone else’s. What have been the biggest obstacles in growing your business? Write them down, then research solutions for these obstacles.

Get to it!

Keith