Google’s adwords program is like the New York Yankees, you either love em’ or you hate em’. If you know what you’re doing you can use google words (aka. Pay Per Click) to your advantage, if you don’t know what you’re doing it could cost you a small fortune.  It is by far the most targeted form of advertising ever invented,  and the best part is that it is all under your control. You control how much you spend, what keywords your ads appear in front of, and how often they appear.

If you work on your adwords skills you can even somewhat control how much you pay per click. The reason why I’m writing this post is because I was just searching and saw a former client (who stole from us) running google ads. I got a good chuckle when I saw his ads appearing for totally irrelevant keywords. I’m not going to get into the math of it all, but basically he’s totally wasting money and he doesn’t know it. Maybe I should tell him…. Nah!

If you are using adwords, you need to be aware of negative keywords.   These are keywords you don’t want your ads to appear for. For example, there are at-least two Hollywoods in the U.S, one in Cali and one in Fla. If you have a pet store in hollywood florida and you are running google ads for the words “pet store hollywood” your ad will appear when people do that search. However it will also appear when someone searches for “pet store hollywood california” unless you are using negative keywords for “cali”, “california” “CA” etc. This is a very basic example, so please don’t reply to this post saying duh, I knew that already. If you look carefully you will see HUGE, multi million dollar companies making this same mistake. The difference is they don’t know it and it doesn’t effect their wallet like it does yours.

This is just one of many adwords strategies that you need to know about and I will continue to share many of them with you.

If you are not using adwords, I suggest you create an account and get in there and fool around. Don’t turn the ads on untill you have an idea of what you are doing. If you would like to learn more, let us know and we will try to accommodate you.

Good Luck!

Keith