I have to admit I’m a bit fired up about this. About 1 yr ago it used to be easy to get high quality traffic to your website, now things have changed…

The Rules Have Changed, and He (or She:) Who Knows The Rules, WILL PREVAIL!

Many of my personal trainer coaching clients ask me “How Can I Get More Traffic to My Personal Training Website“? I tell them to get a pen and a pad ready and then I share my top 5 traffic generation strategies with them.

Each strategy is very in depth and would require that this blog post be about 20 pages long. But to keep it simple I will give you the “meat and potatoes” now and write a follow up post later with more of the details.

So here are 4 rock solid website traffic strategies to bring consistent, qualified visitors to your websites (personal trainer websites or any other for that matter)

Traffic Strategy #1 - Content

You may have heard this saying before “Content is King”. This still holds very true for getting traffic online. The more relevant content you have the more organic search traffic you will get. You can also leverage your content by offering it to other sites in exchange for reference back to you.

Warning: Do not create garbage content, you may get traffic but the visitor will see your site as a spam site and leave anyway. Yes, you can sneak spammy content by google and trick them into ranking your website. But I assure you, it is not the risk. If you get black listed by google, you will regret the day you tried to fool them:)

Traffic Strategy #2

Blogging - You don’t have to be a techno geek or a 16 yr old gamer to be a blogger. First of all a Blog (short for web log, aka web journal) is quick and easy way for you to add content to the web without understanding how to create websites, or edit html code. You would be surprised, if you write about interesting topics people will read it, and often return. You can either install a blog on your existing personal training website or keep it separate. The benefits for keeping it separate is that you are creating a back up in case your main training site drops in rankings, the down side is that it may take a while for the personal trainer blog to rank.

Traffic Strategy # 3

Pay for your traffic - I can see it now, you’re already nervous since I said the word pay. Google adwords is the most targeted form of advertising EVER. As long as your website converts prospects into clients you can make pay per click traffic work for you. You can set your exact daily and monthly budgets as well as monitor the effectiveness of each ad. The best part is that it is immediate. You could start a brand new personal training website and drive traffic to it in an hr or less

Traffic Strategy #4

Other Peoples Traffic - Since you are mainly selling personal training ( a regional service) it wouldn’t make sense for you to buy banner ad space on ediets . com or major other health and fitness sites. But what about another local site that is moderately relevant to personal training. Ex. If Sally has a health food website in your area and she gets local traffic from people that are interested in health, why not ask her to let you put a banner on her site. You can do a swap or even pay her for it. Odds are that her website doesn’t actually bring in much money so she may be thrilled if you offer her 100-200 per month.

Of course, before you pay for any banner ads you will need to know their traffic stats. I will try to write an entire post on this subject soon.

There are many other strategies for getting traffic to your personal training sites. First focus on the 4 strategies mentioned above. Then, you can try some of the advanced marketing strategies.

Best of Luck

Keith

Personal Trainer Marketing