If I read one more keyword stuffed, no substance, personal training webpage I’m going to lose it. Do people really think google is that stupid, that you can just jam the word “personal trainer” into your website 100 times to get search engine rankings? Since SEO (rankings) is determined by computer algorithms and search engine robots I suppose that there is a chance that this sleazy tactic could sneak by. In fact, it can happen… I see it every once and a while. So for those of you that do this, Congratulations! You BEAT Google… and now you have a page that ranks great but will not get you any new clients.

Here’s a better approach to getting better search engine rankings. First, let’s think about Google. What does google want? Besides, dominate the whole world. Google wants to be the best search engine, and provide users with the most relevant content.

Think about it, if you provide great quality content to the world. Google will appreciate it and reward you with better rankings.

That is the one SEO that hasn’t changed over the last 5 yrs.

Take a smarter long term approach and it will pay off greatly!

If you have more questions about SEO, or how to get better search engine rankings for your personal training website, drop me a comment.

Thanks!

Keith

In case you haven’t noticed there is a major shift going on in the world. That is the way that media is delivered to consumers. In simple terms, people used to have to watch or listen to whatever the mass media wanted you to. Not anymore, now you practically control the whole game. You want to watch something about “kitchen makeovers” you go online and find it. Smart business owners are taking advantage of that and they are using video to gain a HUGE ADVANTAGE over their competitors.

This is just the beginning, the sooner you jump on board the better…

If you are not using video in your marketing you are missing out big time. It’s not expensive like it used to be, all you need is a basic digital camera, a cheap tripod (not always) and a free editing software. By the way all pc’s come with windows movie maker and it is pretty easy to use once you play with it for a minute.

As always, if your not good at editing, find someone else to do it and you can produce your own video footage, or personal training commercials for a great price.

Get to it,

Keith
Personal Trainer Marketing Coach

If I had to attribute my success to one thing it would have to be a strong work ethic and drive. Without that you really won’t get very far. The second most important factor is education, and I’m not talking about schlepping around a bunch of books on a college campus. (though I did that too)

I’m talking about picking a topic and learning it inside an out with books, courses, research, trial and error, etc. In the past 4 yrs I have attended countless marketing/business seminars, spent way more than you could imagine on marketing products and courses, and they were worth every penny. By attending these conferences I have been able to pick the brain of some of the most successful people in the world.

One of my favorite entrepreneurs is Nido Quebin, and one of his lines that I have embedded in brain is that “If you want to be successful you must hang around people that are successful. This is an absolute gem. I know it sounds obvious, but take a look around you if you are successful, odds are the people you spend time with are also successful.

Recently, I was able to listen to George Ross (Donald Trump’s right hand man) speak about the art of negotiation. First of all he is brilliant and you should definitely pick up his book “Trump Style Negotiation”.

I also met Kristi Frank from Season 1 of The Apprentice, who is also extremely bright, and very nice as well.

Kristi Frank from the hit show “The Apprentice”

Thanks alot camera guy, do you think I could have made a goofier looking face before you snapped the photo…:)

Surround yourself with great people, and I don’t mean rich people. I’m referring to people that are successful in all aspects of life and learn from them, soak everything up that you possibly can.

Keith
Personal Trainer Marketing Coach

ATTN: Personal Trainers

How Much are You Getting Done?

An old friend of mine popped in to the office the other day and we spent a few hours catching up on each other’s life. I showed him the 3 different businesses I was running and most of the work that is involved.

He has a 9 - 5 and like most people he admits he only actually works for a few hrs each day, between espn news online and a few games of solitaire:)

He couldn’t believe I was getting soo much done without absolutely losing my mind. I realized that being productive is a challenge and it takes practice and a lot of trial and error.

So, I figured I would start a series of blog posts about “HOW to BE PRODUCTIVE LIKE A MADMAN”. Not just with your Personal Training Business but with your personal life as well.

Part 1 - The Problem with TO DO Lists

Honestly, for most people (including me) it is vital to use a To Do list. But there is a very specific formula for using these lists successfully. The first thing you will need is a dry erase board or a calender. First, sort your tasks based on importance. I usually sort by which tasks will directly increase my revenue and start with those first.

At the end of each night, write on the board the 2-3 Major things that need to be done the next day. Lists are overwhelming, if you only have a few things to do you will likely get them done.

If you end up finishing those few tasks move on to the next thing on your list.

In the next blog post I will cover time blocking, and email management, how to take control of your inbox again…

Until next time,

Keith

If you enjoyed this personal trainer business tip please leave a comment. Thanks!

The idiots have done it again. They send their junk, their spam and they are ruining the entire concept of emailing for business. Email marketing is an unbelievable way for you to get your message to your customers and potential customers. However, it is getting harder and harder everyday. Thanks alot Spammers!

Look, we are all sick of spam and we all have way too many emails in our inbox. So how do we get people to not only read your emails but actually look forward to them.

Here are a couple tips for successful email marketing for personal trainers.

1. Be Honest - If you plan on emailing someone every day or every other day, tell them up front before they fill out the form. Of course you don’t want to say, “hey you don’t know me but im going to email you every day for the rest of your life for no good reason”.. What you can say is, “I would like to send you action packed fitness tips, workout routines, and other great resources, in our daily E-newsletter..

Also, if you say “fill out this form for a Great Free Report”, give them the free report. Don’t leave them hanging wondering what you are going to do with their email address.

2. Provide Real Value - I’m on everyone and their mother’s email list these days cause I like to see what people are up to. Some of them I open and read, the ones that get deleted right away are the ones that never have any real value. Trust me, if people benefit from the content of your email they will keep opening it and keep reading it.

3. Differentiate Yourself - What makes your newsletter so special? It’s probably just like all the other fitness / personal training newsletters out there. Stand out from the crowd.

4. Choose Words Wisely - Not only do you have to be careful which words you choose for the spam filters, but you also need to write subject lines that will make people have to open the email. This can be a challenge, watch out for words that trigger spam filters like free, weight loss, fat, etc.

5. Always offer a chance to unsubscribe - It will really tick people off if they want to unsubscribe and they can’t. You don’t have to make the unsubscribe link big bold and bright red, but it needs to be there.

There is much more to having a very successful email marketing campaign but this should be enough to get you started. If you have any questions, let me know..

Thanks,

Keith