Comments for http://www.profitmax-marketing.com/blog Wed, 20 Aug 2008 16:45:56 +0000 http://wordpress.org/?v=2.3.1 Comment on Using Multiple Personal Trainer Sites to SkyRocket Your Leads by keith http://www.profitmax-marketing.com/blog/2008/07/14/using-multiple-personal-trainer-sites-to-skyrocket-your-leads/#comment-250 keith Mon, 14 Jul 2008 23:21:06 +0000 http://www.profitmax-marketing.com/blog/2008/07/14/using-multiple-personal-trainer-sites-to-skyrocket-your-leads/#comment-250 Thanks! Glad you enjoyed the post. (sorry for the typos, I fixed them) That's what I get for writing at 2am. If you want I can put together a cheat sheet and email it to you, but here's a 2 min crash course. 1. Use a free blog service like wordpress or blogger.com The reason why people are so slow to add content to their blog is that they think everything has to be award winning stuff. I suggest blogging at least 3-4 times per week. Blog about topics related to your business. Provide content that people would be interested in, just make sure you get your keywords in there where they fit. Another great way to get content is to create a google alert on your topic of interest. For example, I can create a google alert for hybrid cars and google will email me as frequently as I like, with news stories about hybrid cars. 2. Cross Linking - throughout your post insert links to other relevant posts. Ex. Chicago is known for it's active and healthy community, beautiful parks, and great outdoor restaurants. You can also get great hotel discounts if you have flexibility in your travel plans. (link the words hotel discounts - to a blog post specifically about Hotels in Chicago) 3. Enable your blog for Web 2.0 There are tools out there that enable people to "subscribe" to your blog, meaning they will be notified when you have updated your blog. When you are on a blog you may see little icons for DIGG, Stumble Upon, etc. (These are social networking sites that are very popular these days) Those are the main basic concepts of a successful blog. I can give you more detailed content on this later... As far as using Facebook, it is a great tool for networking. You can avoid any major backlashes by using an altered Identity for your company. If I had a fitness company in Chicago I would probably create a group in facebook like The Chicago Fitness Group, of course you can promote your own business and services in there but you have created a little separation. Thanks for your contribution to the blog... Keith Thanks! Glad you enjoyed the post. (sorry for the typos, I fixed them) That’s what I get for writing at 2am.

If you want I can put together a cheat sheet and email it to you, but here’s a 2 min crash course.

1. Use a free blog service like wordpress or blogger.com

The reason why people are so slow to add content to their blog is that they think everything has to be award winning stuff. I suggest blogging at least 3-4 times per week. Blog about topics related to your business.

Provide content that people would be interested in, just make sure you get your keywords in there where they fit.

Another great way to get content is to create a google alert on your topic of interest. For example, I can create a google alert for hybrid cars and google will email me as frequently as I like, with news stories about hybrid cars.

2. Cross Linking - throughout your post insert links to other relevant posts. Ex.

Chicago is known for it’s active and healthy community, beautiful parks, and great outdoor restaurants. You can also get great hotel discounts if you have flexibility in your travel plans. (link the words hotel discounts - to a blog post specifically about Hotels in Chicago)

3. Enable your blog for Web 2.0

There are tools out there that enable people to “subscribe” to your blog, meaning they will be notified when you have updated your blog. When you are on a blog you may see little icons for DIGG, Stumble Upon, etc. (These are social networking sites that are very popular these days)

Those are the main basic concepts of a successful blog. I can give you more detailed content on this later…

As far as using Facebook, it is a great tool for networking. You can avoid any major backlashes by using an altered Identity for your company. If I had a fitness company in Chicago I would probably create a group in facebook like The Chicago Fitness Group, of course you can promote your own business and services in there but you have created a little separation.

Thanks for your contribution to the blog…

Keith

]]> Comment on Using Multiple Personal Trainer Sites to SkyRocket Your Leads by Christian http://www.profitmax-marketing.com/blog/2008/07/14/using-multiple-personal-trainer-sites-to-skyrocket-your-leads/#comment-248 Christian Mon, 14 Jul 2008 22:29:33 +0000 http://www.profitmax-marketing.com/blog/2008/07/14/using-multiple-personal-trainer-sites-to-skyrocket-your-leads/#comment-248 Keith, Great stuff, as always. What advice do you have for people who want to expand their web presence via blogging but don't know a lot about it and want to start using it as a marketing tool? Are there are any websites that you suggest for starters? Is there a beginner's guide or a 10 commandment-type list that everyone should know about? And in terms of content, how much is enough? What if you think you'll have trouble keeping it fresh/relevant? Lastly, Facebook seems to get incredible placement in google. How can you capitalize on that without risking your business or brand being damaged by the relatively free-wheeling nature of the site? Keep up the good work...and for god's sake, make an appearance every now and then! CL Keith,

Great stuff, as always.

What advice do you have for people who want to expand their web presence via blogging but don’t know a lot about it and want to start using it as a marketing tool? Are there are any websites that you suggest for starters? Is there a beginner’s guide or a 10 commandment-type list that everyone should know about?

And in terms of content, how much is enough? What if you think you’ll have trouble keeping it fresh/relevant?

Lastly, Facebook seems to get incredible placement in google. How can you capitalize on that without risking your business or brand being damaged by the relatively free-wheeling nature of the site?

Keep up the good work…and for god’s sake, make an appearance every now and then!

CL

]]> Comment on Personal Trainer Marketing Tip of the Week - Tip 2 by keith http://www.profitmax-marketing.com/blog/2008/05/08/personal-trainer-marketing-tip-of-the-week-tip-2/#comment-58 keith Fri, 09 May 2008 15:45:02 +0000 http://www.profitmax-marketing.com/blog/2008/05/08/personal-trainer-marketing-tip-of-the-week-tip-2/#comment-58 Thank you very much! If there is anything you would like me to write about let me know, and If I'm qualified to do so, I would be glad to. Keith Thank you very much! If there is anything you would like me to write about let me know, and If I’m qualified to do so, I would be glad to.

Keith

]]> Comment on Personal Trainer Marketing Tip of the Week - Tip 2 by Chris Tackett http://www.profitmax-marketing.com/blog/2008/05/08/personal-trainer-marketing-tip-of-the-week-tip-2/#comment-57 Chris Tackett Thu, 08 May 2008 17:36:39 +0000 http://www.profitmax-marketing.com/blog/2008/05/08/personal-trainer-marketing-tip-of-the-week-tip-2/#comment-57 Been reading for a while now. Just wanted to say good job. Chris Tackett Been reading for a while now. Just wanted to say good job.

Chris Tackett

]]> Comment on Using The Secret in Your Personal Training Business by Toni http://www.profitmax-marketing.com/blog/2008/04/04/using-the-secret-in-your-personal-training-business/#comment-46 Toni Tue, 22 Apr 2008 00:38:17 +0000 http://www.profitmax-marketing.com/blog/2008/04/04/using-the-secret-in-your-personal-training-business/#comment-46 Keith, These are great resources, please send me any additional tools you use for inspiration. Again thanks, Toni Arce Keith,

These are great resources, please send me any additional tools you use for inspiration.

Again thanks,
Toni Arce

]]> Comment on My Personal Training Business Has Been Audited…. by Toni http://www.profitmax-marketing.com/blog/2008/04/15/my-personal-training-business-have-been-audited/#comment-45 Toni Tue, 22 Apr 2008 00:28:20 +0000 http://www.profitmax-marketing.com/blog/2008/04/15/my-personal-training-business-have-been-audited/#comment-45 Keith, These are great points and you have emphasized on and issue that is key in helping to grow my business. Any tools or resources that you could provide would be appreciated. Again thanks, Toni Arce Keith,

These are great points and you have emphasized on and issue that is key in helping to grow my business. Any tools or resources that you could provide would be appreciated.

Again thanks,
Toni Arce

]]> Comment on Using The Secret in Your Personal Training Business by keith http://www.profitmax-marketing.com/blog/2008/04/04/using-the-secret-in-your-personal-training-business/#comment-44 keith Wed, 16 Apr 2008 19:06:20 +0000 http://www.profitmax-marketing.com/blog/2008/04/04/using-the-secret-in-your-personal-training-business/#comment-44 Check out <a href="http://www.trainervillage.com" rel="nofollow">trainervillage.com</a> I post some of the things that I watch on a regular basis. Check out trainervillage.com I post some of the things that I watch on a regular basis.

]]> Comment on A Recession Proof Personal Training Business… by Dennys http://www.profitmax-marketing.com/blog/2008/04/10/a-recession-proof-personal-training-business/#comment-43 Dennys Wed, 16 Apr 2008 14:47:25 +0000 http://www.profitmax-marketing.com/blog/2008/04/10/a-recession-proof-personal-training-business/#comment-43 This has been my exact approach this spring. As people have been a little tighter with their money, i've been really pushing my boot camps. This has really helped bridge the gap. Many more people can afford a $10-$15 group bootcamp sessions than a $60-80 individual personal training session. This has been my exact approach this spring. As people have been a little tighter with their money, i’ve been really pushing my boot camps. This has really helped bridge the gap. Many more people can afford a $10-$15 group bootcamp sessions than a $60-80 individual personal training session.

]]> Comment on My Personal Training Business Has Been Audited…. by Dennys http://www.profitmax-marketing.com/blog/2008/04/15/my-personal-training-business-have-been-audited/#comment-42 Dennys Wed, 16 Apr 2008 14:45:22 +0000 http://www.profitmax-marketing.com/blog/2008/04/15/my-personal-training-business-have-been-audited/#comment-42 Good points Keith. I can't stand tax time. What a dreaded task. I think I've got the business part under control at least. Good points Keith. I can’t stand tax time. What a dreaded task. I think I’ve got the business part under control at least.

]]> Comment on My Personal Training Business Has Been Audited…. by keith http://www.profitmax-marketing.com/blog/2008/04/15/my-personal-training-business-have-been-audited/#comment-41 keith Tue, 15 Apr 2008 17:48:31 +0000 http://www.profitmax-marketing.com/blog/2008/04/15/my-personal-training-business-have-been-audited/#comment-41 Thank you for chiming in! Keith Thank you for chiming in!

Keith

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