As if google wasn’t dominating enough, the best free search engines, the best free email program…

They had to out do themselves, AGAIN, by creating what might be the best website data collection and analytics program. Oh, and it too is also FREE! If you are not using google analytics you need to get on board today.

What is google analytics and how will it help me?

Google analytics is a web based program that allows you to see detailed reports like: where your website traffic is coming from, which traffic is resulting in sales, orders, or sign ups, why people are leaving your site, and dozens of other reports that effect your profits, and your search engine rankings. Interested, keep reading.

Why does all that analytic stuff matter?

Google analytics is like an x-ray for your business. You can look deeply into your website and see what is working well for you and what is ailing and needs to be fixed. For example, if you have a personal training website and leads are slow, you can look at your daily, weekly, monthly traffic. Yes I know, most sites have back end stats that offer the same numbers, With GA (google analytics) you can see what keywords drove people to your site. What you may find is that much of your traffic came to your site something other than personal training. Perhaps you wrote an article about “Getting Shape for Women” and it is getting some love from the search engines. That is not exactly highly targeted traffic if you are marketing big training packages in a specific region.

You can also look at your sites “avg time on site” statistics. If you have a low ATOS, it is due to only a few things.

A. Your site is un-interesting

B. Your sales copy is weak

C. Your Navigation Sucks

Improve one or more of these things and you will improve the amount of time people will spend on your website.

How hard is it to setup analytics?

It is simple and it should take less then ten minutes. You will need access to the HTML of your site but relax, all you have to do is place one line of code at the bottom of each page that you want to track.

Here is a quick video showing you how easy it is.

Stay tuned for much more google analytic insight on this blog.