My Clients are Talking About Me Behind My Back, and I LOVE IT!
If you haven’t noticed we are seeing a shift in search engine rankings and it is becoming google’s goal to provide up to date relevant content, much of which is generated by users not businesses. There’s a reason why google spent Gazillions of dollars buying video sites like youtube.com
User generated content is the future of the internet. So how does this effect your business? Well, there are customer review sites that rank very well in the search engines and it can be extremely beneficial to you if your customers are talking nice about you behind your back…
In fact, I encourage it. The more people talking about you online the better. Unless of course they are talking smack! There are ways for you to keep an eye on the smack talkers as well!
Here’s an example… Yelp.com is a site where people talk about their experiences with businesses, personal trainers, gyms, yoga studios, etc. Not only can you get traffic from sites like this, they are preselling your services for you.
There are dozens of sites out there that are just like this, use them to your advantage. Now, this isn’t something that should be #1 on your TODO list but when you get the chance tell your happy customers to go to yelp and leave you a great review. Warning: Do not be sneaky and leave your own reviews, what goes around comes around:)
Keith
Personal Trainer Marketing Coach
