The idiots have done it again. They send their junk, their spam and they are ruining the entire concept of emailing for business. Email marketing is an unbelievable way for you to get your message to your customers and potential customers. However, it is getting harder and harder everyday. Thanks alot Spammers!

Look, we are all sick of spam and we all have way too many emails in our inbox. So how do we get people to not only read your emails but actually look forward to them.

Here are a couple tips for successful email marketing for personal trainers.

1. Be Honest - If you plan on emailing someone every day or every other day, tell them up front before they fill out the form. Of course you don’t want to say, “hey you don’t know me but im going to email you every day for the rest of your life for no good reason”.. What you can say is, “I would like to send you action packed fitness tips, workout routines, and other great resources, in our daily E-newsletter..

Also, if you say “fill out this form for a Great Free Report”, give them the free report. Don’t leave them hanging wondering what you are going to do with their email address.

2. Provide Real Value - I’m on everyone and their mother’s email list these days cause I like to see what people are up to. Some of them I open and read, the ones that get deleted right away are the ones that never have any real value. Trust me, if people benefit from the content of your email they will keep opening it and keep reading it.

3. Differentiate Yourself - What makes your newsletter so special? It’s probably just like all the other fitness / personal training newsletters out there. Stand out from the crowd.

4. Choose Words Wisely - Not only do you have to be careful which words you choose for the spam filters, but you also need to write subject lines that will make people have to open the email. This can be a challenge, watch out for words that trigger spam filters like free, weight loss, fat, etc.

5. Always offer a chance to unsubscribe - It will really tick people off if they want to unsubscribe and they can’t. You don’t have to make the unsubscribe link big bold and bright red, but it needs to be there.

There is much more to having a very successful email marketing campaign but this should be enough to get you started. If you have any questions, let me know..

Thanks,

Keith

Tags: how to use email marketing for personal training busine, personal trainer email marketing

This entry was posted on Wednesday, May 28th, 2008 at 9:13 pm and is filed under Latest Trainer News, Starting or Growing a Personal Trainer Business. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.