ATTENTION PERSONAL TRAINERS!

Are the web-forms on your website killing your game?

So you’re at a bar and you see a real attractive man or woman at the far end of the bar. He or she has made eye contact with you and there is obviously some interest there. So you begin some light conversation, you have a lot in common and you decide to ask for future meet up. Would you say, “I really think we have a lot in common and I would like to get to know you better, why don’t you give me your name, cell number, work phone, address, fax number and the name of your first dog”.

Of course, you wouldn’t! But I will tell you if you manage to get all that info “You’re a true player”!

You wouldn’t do that in real life, so why would you do it on your website? If you are trying to get people to make initial contact as a sign of interest in your services, why make them jump thru hoops, or give up all their personal information. This is an ABSOLUTE CONVERSION KILLER!

After the first contact you can gather as much information as you want but if your form asks for more than, name, phone, email, and best time to reach you…. you are probably asking for too much and may be hurting your conversion rate.

Yes I know all about pre-qualifying leads, and if people are serious about personal training then they will leave a number, yada yada yada. Guess what, this is a new era and people are private with their info until you have established trust. Unless you plan on doing direct mail (which hardly any personal trainers do) why would you ask for their address on the initial contact form?

Take a look at your own forms and see if you are asking for too much. As always, test long forms vs. short forms and see what works best for you.

Keith
Personal Trainer Marketing Coach

Tags: personal trainer marketing tip - tip 2

This entry was posted on Thursday, May 8th, 2008 at 4:39 pm and is filed under Improving Your Training Website, Latest Trainer News, Starting or Growing a Personal Trainer Business. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.