The Biggest Mistake Behind Most Business Promotions - Pay attention Trainers and Fitness Pros
The Biggest Mistake Behind Most Business Promotions
What do you think is the biggest mistake behind your promotions and most of the other promotions you see. Is it the offer? Not usually. Is it the message? Sometimes. But more times than not the single most common mistakes that cause most promotions to achieve mediocre results is….. (drum roll please)
REASON WHY – It’s one thing to offer a promotion, and another to justify why you are offering such a great deal. There have been numerous studies that make my point a credible one.
A study comprised of 2 hurried passengers approaching a jam packed security line at a busy U.S. airport. (not at the same time of course)
Case Study #1 approached the members in the line and said, “excuse me can I go in front of you” I don’t remember the exact numbers but I believe less than 20% of the people in line would let them cut.
Case Study # 2 approached the line and said “excuse me can I go in front of you, my plane is leaving soon and my wife is having our baby”. Over 75% of people were willing to let him cut.
Why? Because he gave them a reason why. That’s it. We are all people, we all have the same feelings. (well I’m not sure about some of you animals:)
So a 25% off promotion might work ok, But, it would work much better if you gave them a reason why. So what are the reasons why? That’s up to you to decide. You can be as creative as you want to be. Did you know there are holidays for just about every day of the year. There are holidays that are absolutely ridiculous, but you can use them to promote your personal training business or studio.
I’m guilty of this “NO Reason Why” sometimes as well. I will tell you from experience, your promotions will do much better if you give them a reason why.
One of the best I have seen, was a marketing expert Yanik Silver, who wanted to sell his old products. So he took a picture with all the extra boxes of products and called it the help save Yanik’s Marriage Sale. Basically, that his wife was going to divorce him if he didn’t get rid of all the damn boxes.
Brilliant. The products flew off the shelf even though people knew he was only kidding.
The key is to be creative, just don’t offend people unless of course that was part of your plan.
Get to it,
Keith
Tags: how to promote my personal training studio, personal trainer promotions