Hot and Steamy Half Naked Ladies and a Marketing Breakthru….
I’m not sure how your weekend went, but I spent my Fri night getting hot and sweaty with a room full of ladies. Ok, so I paid to get in there. Wait, this blog post sounds just WRONG! It was actually a Bikram class or Hot Yoga, where you basically do yoga for an hour and a half, in a room that is about 100 degrees. That’s absurd, I know.
But I tried it, and liked it for the most part. Personally, I think the 1 1/2 hrs is about 1 hr too much and despite what some yoga guys think, “It’s not ok to just wear your whites tighties in class”. But the concept is great, the heat loosens your muscles and teaches you to breathe more effectively.
This is not a blog post about fitness, though I welcome any comments about Bikram if you have tried it or are interested. I actually wanted to tell you about a Marketing breakthru I had in class, somewhere between the downward bending dog and the one legged chicken (ok, that one I made up, what’s with me and one legged animals?)
I realized that myself and 20 other people just paid $15 bucks (plus $3 for water and a towel) to sit in a hot ass room and stand on one leg. Why, because we want to be fit and we are willing to go to great lengths to get there. So for all you personal trainers out there, you are not trying to sell ice to eskimos. People want to be in shape, they think about it all the time, they even dream about it. You have what they want, all you have to do is be the answer to their needs.
Anyway, I gotta go ice down, I think I pulled something:)
Keith
