I have been getting a few questions about landing pages, or “squeeze pages” lately, so I figured I had better address it here in the blog. A landing page is a page on a website that has limited content and only one goal in mind, to get the visitor to submit their name, email and or personal info to you. The benefit to a landing page is that it is simple, there aren’t many other links for people to click on or banners they could be distracted by.

How do I use a landing page?

It is pretty simple really, come up with the general content for the page and have your webmaster create a page on your site that doesn’t have the other navigation tables. The page should only include your header image, the landing page content and opt in form, and then the footer (you may want o include links in the footer to your privacy policy and disclaimers) Once the page is created you can split your ppc traffic, 50% goes to your home page and 50% goes to your landing page and see what happens. Our experience has shown that landing pages almost always pull better conversions than sending traffic straight to the home page.

What types of content should I put on the landing page?

I will use a made up personal trainer to demonstrate an example of what I landing page may include: I wrote this in less than 5 minutes so please don’t grill me on my copy writing skills.

Local Personal Trainer and Fitness Expert Reveals 10 Exercises You can do in 20 Minutes
That Will Shed Unwanted Body Fat and Speed Up Your Metabolism!

My name is Mickey Mouse, and wanted to take a minute to show you a short video of how our personal trainers at Mickey’s Training Studio transform Orlando are transforming the bodies of local Orlando residents.

In this video you will learn how our trainers create custom workouts for our clients that target their trouble spots, like that annoying fat under the arm, or that pesky fat around your waist. You will also see that personal training is not about clanging around a bunch of heavy weights, it’s about being guided by someone that knows what to do and which exercise and techniques will deliver the best results in the shortest amount of time.

Press Play to watch the video below.

INSERT SAMPLE VIDEO HERE

INSERT SAMPLE TESTIMONIAL HERE

 

For the month of February we are offering Free Personal Training Sessions to help change more bodies and improve more lives in 2008

If you would like to try a free session or would like to learn more about our personal training programs fill in the form below.

INSERT FORM HERE

 

You can also put bullet points, testimonials, audio, etc on your landing pages. The key is to keep it clean and simple, and make the reader feel like they have to fill out the form. Tip. You cant just say fill out this form to learn more about our personal training, you have to give them a reason why, tell them what they will learn and how it will benefit them.

There some really savvy ways to test different landing page concepts that we will cover soon. Keep an eye out, and please comment to this post if you have something of value to say. Good luck,

Keith

 

This entry was posted on Monday, January 28th, 2008 at 6:56 pm and is filed under Improving Your Training Website, Using Google Adwords (Pay Per Click). You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.