For the sake of keepin gthis post short and to the point. Your domain name is not your time to try and be cute. If I see one more terrible domain name, im going hurl. Hint: Your domain name is as important as your business name itself. If you pick a domain name that is irrelevent, weird, or hard to spell or pronounce you are making a mistake. Here is an ecample, if someone types in personal trainer chicago and they are looking for a trainer to help them get into shape, and they are presented with 2 ads…
One says…
PrimalPhysiques.com and the other says…. www.personal-trainer-chicago.com
Which one would have a better response. Some people may click on the PrimalPhysiques to see what the heck that means:)
I hope this helps you the next time you think about buying a domain name. Sometimes you may need to be creative when choosing personal trainer domain names, use dashes if you can’t get the regular url like chandler personal trainer
I had a brief discussion the other day with a friend who was impressed by my knowledge of marketing but insisted his business was different and I couldn’t help him. Then I told him about one of my other client success stories, Thea, who uses my marketing domination techniques to dominate in her surf lesson business. She offers surf lessons in ventura and also surf camps in oxnard / ventura. So by the way if you are ever looking to learn how to ride the waves, check out her site:)
My point is, it doesn’t matter what business you are in, all the principle are the same. From surf lessons, to Salsa Dancing, to Car Sales, I challenge you to find a niche where my strategies won’t work.
Don’t be stuck with the “my business is different” mentallity, it will hold you back forever.
If you are not taking advantage of web video in your marketing, you seriously need to stop what you are doing and think about this. You can easily make short commercials for your business for a few hundred dollars. Heck you can even do it yourself if you can learn some simple software.
I know how important it is to use videos, and I use them in all my marketing. I mean what better way to get your message a crossed. Why rely on the hope that they actually read what you wrote on your website. I got news for you, they won’t..
Let’s take a look at a great personal training video that I made for some of my gold clients.
I have to admit I have spent a small fortune on softwares for web design and graphic design. Usually, I’m very dissapointed. Each tool always seem to lack one thing or another.
After years of trial and error I have finally found a tool that is well worth the money.
My designer, Jen, uses Xsite pro all the time and It is by far the most superior tool for creating real nice websites in minutes, yes I said minutes. Im so used to the software, that I can create, host and publish a new site in less than 30 minutes. She timed me:)
If you want to lear more about xsitepro check out our xsitepro site…
Here’s a great article Mark came by about promotions…
Go Big or Go Home
Even in a bad economy, one truth about marketing stands: you have to spend more to make more.
By Robert Kiyosaki
A few days ago, I spoke at a luncheon with approximately 500 local business leaders. I began with these words: “I have good news and bad news. The good news is you will have fewer competitors next year because many of your competitors will be out of business. The bad news is you might be one of those out of business.”
I then showed them my local newspaper, pointing to the headline “Businesses Are Struggling.” I opened the newspaper and said, “I can tell you who will be in business.” I pointed to a full-page ad for a local appliance store. “I’ll bet money that this business will be here next year. Why? Because this business is advertising more aggressively than its competition.”
In previous issues of Entrepreneur, I’ve written about the importance of advertising and promotion. I’ve shared my rich dad’s lesson that when business drops off, many entrepreneurs listen to their accountant’s advice and cut back on advertising and promotion. That’s the worst thing you can do. When times get tough, your job is to promote more, not less.
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Promotion is a six-week cycle. That means if I promote today, business increases six weeks later. Many businesses violate the six-week cycle. They promote for, say, four weeks, and because nothing happens, they stop. Two weeks later, there’s a sudden increase in business. For four weeks, business remains strong. Then, just as suddenly, business drops off, because six weeks earlier, the entrepreneur had stopped promoting.
My rich dad’s lesson was to never stop promoting: Promote whether the economy is strong or weak; promote even when you may not have the money. If you have no money, stand on a street corner at lunchtime with a sign hanging around your neck promoting your product or service. Not only will you meet new customers, but you might also save money on lunch, lose some weight and get a suntan.
Obviously, it takes more than just promotion to do well. To be successful, a business also requires strong fundamentals and a desirable product or service. During tough economic times, though, even some good businesses fail; some businesses shrink and others grow. When a business closes, its customers migrate to the business that fights hard and stays open. Businesses that promote while others cut their ad budgets have a better chance of getting bigger . . . even if the economy is shrinking.
Robert Kiyosaki, author of the Rich Dad series of books, is an investor, entrepreneur and educator whose perspectives have changed the way people think about money and investing.
