A very successful person recently told me to buy as many books as I can. He said, "When you spend $20 on a book, you are not buying a book, you are buying some one's life experience. That includes great experiences and lessons learned from bad ones, that is well worth $20 isn't it?" Identify what it is you want to learn and buy all the knowledge you can (within
reason) and take action!
1. Focus... all of your marketing should be directed towards your ideal client
2. Use Direct Response Marketing - make the reader take action!
3. Sell BENEFITS... NOT features!
4. Offer great products and services, and ALWAYS over-deliver!
5. Keep a database!
6. Never forget the lifetime value of a customer!
7. Stay in touch with clients/ customers and make special offers to them frequently
8. Make it easy for your clients/customers to buy from you by having a strong guarantee
9. Specialize - become an expert in a particular category
10. Never give up on a lead - you never know when they might be ready to buy
11. Make all of your offers irresistible
12. Never stop marketing - always look for new ideas and opportunities
